The right accounts.
The right people.
A reason to talk.

Account-based marketing for B2B SaaS. Turn your ICP into a target account list, map the buying committee and run campaigns with sales on the accounts that matter.

Win your target accounts

Target accountsFit + timing

AccountScoreNext play

NNorthstar86Activate

MMeridian72Research

OOrbit58Nurture

Clay

Build the account picture.

ICP fit

Intent

Buying group

LinkedInAccount ads

HeyReachSocial outreach

SmartleadRelevant email

Replies + buying-group signals Sales context

The problem

You need the account.
You have one contact.

A list, not a strategy.Accounts picked by size or logo, not by fit or timing.
One contact, no committee.The budget holder and evaluator never hear from you.
Two teams, two stories.Ads, email and sales each say something different.

Account viewCRM

NorthstarB2B SaaS · 420 staff · 12 marketers

Tier 1

Buying committee

DG
ChampionHead of Demand Gen
Opened, no reply
CM
Economic buyerCMO
No contact
MO
Technical evaluatorMarketing Ops Lead
No contact
GM
End userGrowth Marketer
No contact

Roles1/4

Touches14

Replies0

The solution

From target list
to open deal.

Pick the accounts. Map the people. Run one play with sales.

Target accounts50 accounts

AccountFitIntentTriggerTier

NNorthstar9.28.1New CMO1

MMeridian8.86.4Hiring1

OOrbit Labs7.97.2Series C2

KKeystone7.13.8Pricing visit2

PPinewood5.42.2None3

Enriched with firmographics, hiring and funding signals

Score and tier accounts

Fit, intent and a real trigger decide who makes the list.

Buying committeeNorthstar

NorthstarBuying committee

DGChampionHead of Demand GenEngaged

CMEconomic buyerCMOEngaged

MOEvaluatorMarketing Ops LeadEngaged

GMEnd userGrowth MarketerNext

Committee coverage3 of 4 roles

Map the buying committee

Find every role that signs, uses or blocks the deal.

Account play6 weeks

W1W2W3W4W5W6

LinkedInBuying group

Use-case ads to 4 roles

HeyReachChampion

Connect and follow up

SmartleadEvaluator

Business case

SalesCMO

Exec call

One message, four channels. Sales joins in week 5.

Run one coordinated play

Ads, social and email tell one story, timed with sales.

Sales alertSlack

#northstar-deal9:14 AM

Northstar is warming up. 3 of 4 roles engaged this week.

CMO opened the business case twice
Marketing Ops replied to the evaluator email
Head of Demand Gen shared the deck internally

Suggested next stepBook an exec call with the CMOAK

Signals from HubSpot, Clay and LinkedIn

Hand sales the moment

Signals arrive with context and a clear next step.

Account reportQuarter 1

Engaged34/50from 6

Roles/account3.4from 1.1

Pipeline$1.2Mfrom $0.3M

Account progressionThis quarter

Target accounts50

Engaged34

Meetings18

Opportunities9

Pipeline from target accounts3 months

Month 1Month 2Month 3

The benefits

Fewer random leads.
More relevant accounts.

Focused spend.Budget goes to accounts that fit and are ready.
Whole committees engaged.More roles in every conversation.
Progress sales can see.One view of which plays create pipeline.

Results depend on your data, ICP and starting point. Outcomes are not guaranteed.

The right accounts.
The right people.
A reason to talk.

You need the account.
You have one contact.